By: Kristin Olson Lieberman
The Pasadena Angels recently hosted an “Ignite Your Venture” series seminar entitled “Marketing Made Easy” at the Business Technology Center of Los Angeles County at the Business Technology Center of Los Angeles County (BTC) in Altadena, California. The seminar was one of many offerings made to the technology community during the celebration of Los Angeles County Technology Week 2007.
Joe Platnick, Director of the Pasadena Angels, a man of considerable entrepreneurship experience, leading international expansion of high-tech companies into Europe, Asia-Pacific and the Middle East, moderated the event. With extensive experience in the United States and Europe in raising private equity capital, he has a proactive network of relationships in investment banking and venture communities.
The keynote speaker at the event was Kevin Epstein, a Silicon Valley marketing executive who holds several technology patents in his name, and has founding experience at three successful small-business retail ventures. He is the author of “Marketing Made Easy” from Entrepreneur Magazine Press and is currently the Vice President, Marketing for Scalant Systems.
Mr. Epstein’s presentation was discussed and expanded by a panel of experts: including Phil Ressler, Vice President of Clearstone Venture Partners; Steve Garber, an advertising and marketing specialist, and member of the Pasadena Angels.
|